This activity is important because the package and label are often the customer’s first exposure to a product. Marketing managers must design packaging and labeling that provide benefits for retailers and ultimate consumers. Successful executions of packaging and labeling can become a competitive advantage for manufacturers.

Creating Customer Value and Competitive Advantage
This activity is important because the package and label are often the customer’s first exposure to a product. Marketing managers must design packaging and labeling that provide benefits for retailers and ultimate consumers. Successful executions of packaging and labeling can become a competitive advantage for manufacturers.
The goal of this exercise is to demonstrate your understanding of the benefits that labeling and packaging can provide to manufacturers, retailers, and consumers.