This activity is important because marketing managers must choose between the various forms of advertising media available as they develop their communication plans. Each of the eight common media types has distinct advantages and disadvantages, which requires that marketing managers understand strengths and weaknesses of the media alternatives.

Advertising Media Alternatives
This activity is important because marketing managers must choose between the various forms of advertising media available as they develop their communication plans. Each of the eight common media types has distinct advantages and disadvantages, which requires that marketing managers understand strengths and weaknesses of the media alternatives.

The goal of this exercise is for you to understand the advantages, disadvantages, and examples of some of the most common media alternatives.