This activity is important because a substantial amount of promotional spending is allocated to sales promotion. To select and integrate the optimal promotion techniques requires that marketing managers possess a good understanding of the advantages and disadvantages of each kind of sales promotion.

Sales Promotion Alternatives

This activity is important because a substantial amount of promotional spending is allocated to sales promotion. To select and integrate the optimal promotion techniques requires that marketing managers possess a good understanding of the advantages and disadvantages of each kind of sales promotion.

The goal of this exercise is to demonstrate your understanding of the difference between consumer-oriented sales promotion and trade-oriented sales promotion.