This activity is important because as marketing managers set final prices, they start with the list (quoted) price and then make price adjustments to this price as they determine the final price. Wholesalers adjust the list price charged to retailers in the same way that retailers adjust the list price charged to consumers.

Price Adjustments
This activity is important because as marketing managers set final prices, they start with the list (quoted) price and then make price adjustments to this price as they determine the final price. Wholesalers adjust the list price charged to retailers in the same way that retailers adjust the list price charged to consumers.
The goal of this exercise is to identify examples of the three main types of special price adjustments: discounts, allowances, and geographical adjustments.