This activity is important because as a marketing manager, you must focus on creating value for customers to gain loyal customers. Because firms cannot be all things to all customers, they generally choose to focus on delivering superior customer value on one of three dimensions – best price, best product, or best service.

Customer Value and Relationship Strategies

This activity is important because as a marketing manager, you must focus on creating value for customers to gain loyal customers. Because firms cannot be all things to all customers, they generally choose to focus on delivering superior customer value on one of three dimensions – best price, best product, or best service.

The goal of this exercise is to demonstrate your understanding of the differences between the three most common value strategies.