This activity is important because forecasting and estimating potential sales is often a key responsibility of marketing managers. Additionally, good sales forecasts help production managers optimize production schedules. While sales forecasts are unlikely to be 100% accurate, sales forecasts can help firms achieve their profit objectives.

Sales Forecasting Techniques
This activity is important because forecasting and estimating potential sales is often a key responsibility of marketing managers. Additionally, good sales forecasts help production managers optimize production schedules. While sales forecasts are unlikely to be 100% accurate, sales forecasts can help firms achieve their profit objectives.
The goal of this exercise is to identify the differences between the three main types of sales forecasting techniques: judgments of the decision maker, surveys of knowledgeable groups, and statistical methods.