This activity is important because marketing channels rely on logistics to make products available to consumers and industrial users. As a marketing manager, one must manage the marketing channel’s logistics to get the right amount of the right products to the right place at the right time at the lowest possible cost

Total Logistics Cost Factors

This activity is important because marketing channels rely on logistics to make products available to consumers and industrial users. As a marketing manager, one must manage the marketing channel’s logistics to get the right amount of the right products to the right place at the right time at the lowest possible cost.

The goal of this exercise is to demonstrate your understanding of the total logistic cost factors, which are expenses to be minimized.