This activity is important because firms must communicate with customers for marketing to occur. Marketing managers use one or more of the five promotional elements to communicate with customers: advertising, personal selling, public relations, sales promotion, and direct marketing.

Promotional Mix Elements

This activity is important because firms must communicate with customers for marketing to occur. Marketing managers use one or more of the five promotional elements to communicate with customers: advertising, personal selling, public relations, sales promotion, and direct marketing.

The goal of this exercise is to demonstrate your understanding of the differences between the five promotional elements.