This activity is important because marketing managers must pay close attention to their promotional expenditures, because media costs are high. Marketers use a systematic approach with the promotion decision process, which includes planning, implementation, and evaluation stages. Each of the stages contains a number of tasks that must be accomplished.

This activity is important because marketing managers must pay close attention to their promotional expenditures, because media costs are high. Marketers use a systematic approach with the promotion decision process, which includes planning, implementation, and evaluation stages. Each of the stages contains a number of tasks that must be accomplished.



The goal of this exercise is to demonstrate your understanding of how promotional activities comprise the three stages of the promotion decision process.