This activity is important because marketing channels make the flow of products and services from the producer through intermediaries possible. Intermediaries perform critical functions as the product moves from the producer into the ultimate consumer’s hands. The fundamental intermediary functions can be classified as transactional, logistical, or facilitating in nature.

Marketing Channel Functions at Home Depot
This activity is important because marketing channels make the flow of products and services from the producer through intermediaries possible. Intermediaries perform critical functions as the product moves from the producer into the ultimate consumer’s hands. The fundamental intermediary functions can be classified as transactional, logistical, or facilitating in nature.
The goal of this exercise is to demonstrate your understanding of types of functions performed by intermediaries like HomeDepot, a large home improvement supply retail chain.