Refer to the table below. If the six people listed in the table are the only consumers in the market and the equilibrium price is $11, how much consumer surplus will the market generate?
Using the values above, we first note that an individual will only purchase the good if his or her "maximum willing-to-pay price" is greater than or equal to the price of the product ($11). This implies that only Bob, Barb, and Bill are willing to purchase the good at a price of $11. Now we can calculate the consumer surplus by adding up the difference between the "maximum willing-to-pay price" and the actual price paid. Bob's consumer surplus is $2 ($13 – $11). Barb's consumer surplus is $1 ($12 – $11), and Bob's consumer surplus is $0 ($11 – $11). Thus, the total consumer surplus equals $3 ($2 + $1 + $0).
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Using the values above, we first note that an individual will only purchase the good if his or her "maximum willing-to-pay price" is greater than or equal to the price of the product ($11). This implies that only Bob, Barb, and Bill are willing to purchase the good at a price of $11. Now we can calculate the consumer surplus by adding up the difference between the "maximum willing-to-pay price" and the actual price paid. Bob's consumer surplus is $2 ($13 – $11). Barb's consumer surplus is $1 ($12 – $11), and Bob's consumer surplus is $0 ($11 – $11). Thus, the total consumer surplus equals $3 ($2 + $1 + $0).
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