This activity is important because consumers pass through various stages as they make choices about which products and services to purchase. Collectively, these stages are known as the purchase decision process.

Purchase Decision Process

This activity is important because consumers pass through various stages as they make choices about which products and services to purchase. Collectively, these stages are known as the purchase decision process.

Behind the visible act of making a purchase lies an important decision process and consumer experience that must be understood for effective marketing. The length of the purchase decision process and time spent in the process will vary by consumer type and product purchased. Marketers study the purchase decision process to help them market their products more effectively.

The goal of this exercise is to demonstrate your understanding of the purchase decision process applied to purchasing lunch.