Thursday 14 May 2020

The following income statements illustrate different cost structures for two competing companies:

The following income statements illustrate different cost structures for two competing companies:

Income Statements
 Company Name
 Munoz Jordan
Number of customers (a) 85   85 
Sales revenue (a × $210)$17,850  $17,850 
Variable cost (a × $185) N/A   (15,725)
Variable cost (a × $0) 0   N/A 
Contribution margin 17,850   2,125 
Fixed cost (15,725)  0 
Net income$2,125  $2,125 


Required
  1. Reconstruct Munoz’s income statement, assuming that it serves 170 customers when it lures 85 customers away from Jordan by lowering the sales price to $110 per customer.
  2. Reconstruct Jordan’s income statement, assuming that it serves 170 customers when it lures 85 customers away from Munoz by lowering the sales price to $110 per customer.

    a. & b.
    Income Statements
     a. b.
    Company NameMunoz Jordan
    Number of Customers (n) 170   170 
    Sales revenue (n × $110)$18,700  $18,700 
    Variable cost (n × $185)     (31,450)
    Variable cost (n × $0) 0     
    Contribution margin 18,700   (12,750)
    Fixed cost (15,725)  0 
    Net income (loss)$2,975  $(12,750)



Thanks

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