The following income statements illustrate different cost structures for two competing companies:
| Income Statements | |||||||
| Company Name | |||||||
| Munoz | Jordan | ||||||
| Number of customers (a) | 85 | 85 | |||||
| Sales revenue (a × $210) | $ | 17,850 | $ | 17,850 | |||
| Variable cost (a × $185) | N/A | (15,725 | ) | ||||
| Variable cost (a × $0) | 0 | N/A | |||||
| Contribution margin | 17,850 | 2,125 | |||||
| Fixed cost | (15,725 | ) | 0 | ||||
| Net income | $ | 2,125 | $ | 2,125 | |||
Required
- Reconstruct Munoz’s income statement, assuming that it serves 170 customers when it lures 85 customers away from Jordan by lowering the sales price to $110 per customer.
- Reconstruct Jordan’s income statement, assuming that it serves 170 customers when it lures 85 customers away from Munoz by lowering the sales price to $110 per customer.a. & b.
Income Statements a. b. Company Name Munoz Jordan Number of Customers (n) 170 170 Sales revenue (n × $110) $ 18,700 $ 18,700 Variable cost (n × $185) (31,450 ) Variable cost (n × $0) 0 Contribution margin 18,700 (12,750 ) Fixed cost (15,725 ) 0 Net income (loss) $ 2,975 $ (12,750 )
Thanks
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